Bella Bridesmaids Franchise Group

Customer Success Story

In May of 2000, Bella Bridesmaids was created in San Francisco by a Southern gal Bridget Brown in response to an overwhelming need for stylish, wearable and modern bridesmaid dresses. Realizing the important role of a bridesmaid dress, Bella Bridesmaids provides each Bride with personalized attention in a one-on-one environment surrounded by the latest bridesmaid dresses and accessories.

Bella Bridesmaids is a retailer that sells stylish, wearable and modern bridesmaid dresses. Franchised in 2006, there are now Bella Bridesmaid locations throughout the country providing personalized service in individually owned and operated franchise boutiques.

Before using Agiliron, Bella Bridesmaids used spreadsheets to manage much of their business. This approach was time consuming and antiquated and a serious limiter to their growth.

No one likes to see critical time and salary spent on endless filing of order forms, and creating client and designer communication from scratch. Their number one priority in adopting a business solution suite was to expedite many of the very paper heavy outdated processes germane to the bridal industry.

They looked at several customer manager based business solutions which were not robust enough for their backend system. They chose Agiliron for its customizability and adaptability to support their complete business process - all the way from the Bride's first appointment to Bridesmaid online ordering to automatic generation of POs for the Designers to automation of emails and notifications to integration with QuickBooks. This allows Bella Bridesmaid to run more efficiently while improving the client experience.

The Agiliron solution allows franchisees to operate their businesses more efficiently and profitably, leaving more time to work with clients, focus on customer service and grow the business.


Business: Retail Boutique for Bridesmaid Dresses

Industry: Retail, E-Commerce

City: Chicago,IL

Locations: Nationwide Franchises


"The true value of Agiliron shines through in the exceptional support and responsiveness we receive when there is a question or need. We are confident we are in excellent hands and look forward to seeing where this partnership brings our business (and more importantly - our bottom line) in the next year."

- Erin & Kathleen Casey - Owners, Bella Bridesmaids Franchise Group

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